Your homepage is the door of your website for your visitor and also for the search engine, more you work on it more you’ll get a good ranking on search engines.
You’re homepage must describe with accuracy what is your website about, and you must do that using heading with Html tags like describe on the preceding point, your must write original content, cause if the search engine find your content elsewhere in the web this will diminish is value.
Also the more your content is long and detailed the more you have the chance to be at the top, think about wikipedia, there is a lot of information on these pages and they rank pretty high.
You can also add images but don’t forget to give them title to help the search engine to index them. Provide some links in you text content also which target some other posts on your website showing the wealth of interlace content.
All those tips are some of the good pratices to get good ranking, there is more, we push to investigate knowing that search engine like Google change regularly their policy about content optimization.
Creating a website with WordPress is half of the job, the other is to make your website stand out on the internet. Here are 8 best ways to achieve this, in few steps.
register your website on the search engines,
install a plugin for you SEO,
use the right heading tags for your content,
work extensively on your home page,
get some back link,
interlace your content,
pay to get traffic,
put a link on your partners website
Register your website on the search engines
The most used search engine today are Google and Bing from Microsoft so you need to register your new website on those two engine to let their robots crawl your website when they scan the internet that way you will appear when someone try to find you or what you’re offering.
To be register on Google go to the Google search console, there you can acces the console dashboard using your google account, if you are already logged on your browser your access to the dashboard will be quick.
Once there you need to add a property, a property been your website.
the add property at the bottom of the floating window
Addin g a property will involve a check by google you’ll need to confirm that it is your website, to do that you will be ask to put a file on your server at the root of your wordpress file, if you need a reminder of how to deal with your files and a server check the WordPress installation post.
For Bing and Microsoft the steps are the same here a link to the console search.
Install a SEO plugin
WordPress provide a lot of tools for Search Engine Optimization, go to your plugin=>Add new page and look for the seo plugins, you’ll get many responses, we prefer thought to use the ‘yoast seo’ plugin.
After installation you get a new form at the bottom of your posts/pages, this form accept metas information to optimize your content, title, keywords, description, etc… You must at least choose a title and write a description to really optimize a content, the content being a page or a post.
This seem to be just details, but you need to do this to have a chance to stand out in the internet search.
Use the right heading tags for your content
When you write your content you can choose a heading for your paragraph, on internet the heading in Html syntax can be h1 to h5, h1 been the most important heading of a page.
You don’t need to dive into all the details of the Html markups, but for someone who try to be first on the ranking choosing the right heading tags is important. Generally you can use the h1 tag one time on a page and use the h2 tag many time for other content, you can also add the h3 tag as a sublevel for the h2 tag when enter in a detailled part of your page.
Here you go this is our first part post on search engine optimization.
