Your homepage is the door of your website for your visitor and also for the search engine, more you work on it more you’ll get a good ranking on search engines.
You’re homepage must describe with accuracy what is your website about, and you must do that using heading with Html tags like describe on the preceding point, your must write original content, cause if the search engine find your content elsewhere in the web this will diminish is value.
Also the more your content is long and detailed the more you have the chance to be at the top, think about wikipedia, there is a lot of information on these pages and they rank pretty high.
You can also add images but don’t forget to give them title to help the search engine to index them. Provide some links in you text content also which target some other posts on your website showing the wealth of interlace content.
All those tips are some of the good pratices to get good ranking, there is more, we push to investigate knowing that search engine like Google change regularly their policy about content optimization.
Creating a website with WordPress is half of the job, the other is to make your website stand out on the internet. Here are 8 best ways to achieve this, in few steps.
register your website on the search engines,
install a plugin for you SEO,
use the right heading tags for your content,
work extensively on your home page,
get some back link,
interlace your content,
pay to get traffic,
put a link on your partners website
Register your website on the search engines
The most used search engine today are Google and Bing from Microsoft so you need to register your new website on those two engine to let their robots crawl your website when they scan the internet that way you will appear when someone try to find you or what you’re offering.
To be register on Google go to the Google search console, there you can acces the console dashboard using your google account, if you are already logged on your browser your access to the dashboard will be quick.
Once there you need to add a property, a property been your website.
Addin g a property will involve a check by google you’ll need to confirm that it is your website, to do that you will be ask to put a file on your server at the root of your wordpress file, if you need a reminder of how to deal with your files and a server check the WordPress installation post.
For Bing and Microsoft the steps are the same here a link to the console search.
Install a SEO plugin
WordPress provide a lot of tools for Search Engine Optimization, go to your plugin=>Add new page and look for the seo plugins, you’ll get many responses, we prefer thought to use the ‘yoast seo’ plugin.
After installation you get a new form at the bottom of your posts/pages, this form accept metas information to optimize your content, title, keywords, description, etc… You must at least choose a title and write a description to really optimize a content, the content being a page or a post.
This seem to be just details, but you need to do this to have a chance to stand out in the internet search.
Use the right heading tags for your content
When you write your content you can choose a heading for your paragraph, on internet the heading in Html syntax can be h1 to h5, h1 been the most important heading of a page.
You don’t need to dive into all the details of the Html markups, but for someone who try to be first on the ranking choosing the right heading tags is important. Generally you can use the h1 tag one time on a page and use the h2 tag many time for other content, you can also add the h3 tag as a sublevel for the h2 tag when enter in a detailled part of your page.
Here you go this is our first part post on search engine optimization.
You’re wordpress website start to come in shape, you have posts, pages, widgets and menus.
What about receiving email ?
Yes you need to allow people to reach you, for that all website use code and protocole that’s are around since the internet debut. But for wordpress you need to start coding stuff that already exist.
So we gone use a plugin to set up a email form and start receiving emails. Plugins are extensions that allow you to add features to your WordPress core installation.
we gone look for a plugin for email,
and set up some essentials part of it.
Find a plugin for emails
Go to your plugin admin page, add click to the ‘add new’ button.
On the plugin page you can just make a search from the search box, we gone make a search for ‘contact form’.
As you can see you have a lot of choice. You can choose any plugin that you want, before that, it’s good to get more informations, just click on the button with that mention to know more about the extension, when you done click ‘install now’, and after that ‘activate’.
For the tutorial we have chosen the plugin ‘Contact form 7’. After installation you’ll get a new tab on admin menu name ‘contact’ with a enveloppe as a icon.
When you go to the plugin page, you have a default contact form already set with a shortcode. This form contain already all you need to receive emails, so copy the shortcode.
Yes indeed the plugin uses your email address as a admin of the website and will sent all new email to that address, you can customize the form and settings by clicking on the ‘edit’ available below the form name, it appears when you hover the form name.
You can now paste the shortcode on a page to display a contact form as content of this page.
Widgets are features offered by a template in WordPress, those features allow to display content in area other than the menu and the main content areas.
We can say that using widgets allow you to start customzing your website.
where to find the widget ?
start using efficiently widgets,
I don’t find what i need as a widget.
Where to find widgets ?
Widgets can be find in the Appearance=>widgets tab of thr WordPress back office. You get a page with blocks those blocks are named widgets areas, on teh picture above we have 3 blocks available, their names indicate that they’re part of the footer of the website.
So this mean that there is actually 3 container that can be filled by widgets in the footer area.
To start adding widget just click on the ‘+’ button in the widget area you prefer.
As you can see above, you get to choose the widget you want to add to the area, you can have more choice by clicking on ‘Browse all’.
Now you have all the widgets available on a list, for example you can choose the ‘Latest Posts’ widgets, after your choice you get the list of the last posts on your wordpress (see below).
You need to ‘update’ the page with the button on the top right corner to save your change. You can close the widget list by clicking on the cross above the list.
You’re all set ! Go to your website home page, you can see the list of posts is in the footer now.
All menu items allow to access a content on your website, you need first to create those content, they can be posts, pages, products if you’re creating a e-commerce website.
Create a menu name
You can have more than one menu on WordPress, this can be important depending on your template. To create menu name go to the Appearance => menu tab in your admin area.
Below the tab ‘Edit Menus’ you can see a notification to create a menu id needed. WordPress have by default a menu that is created, in this image you can see this menu is named ‘first’ and have 3 items.
By clicking on ‘create a new menu’ you get a new page to do so.
Create a menu location
A menu location, is the place where you want to use your menu, on the page above, we have many choices below the ‘Menu settings’ title, you can see for example that your menu can be allocate to the footer and not only the ‘Desktop Horizontal Menu’ a more frequent location ( below the header ).
Pick your menu items and order them
After having created a menu, you can fill it with menu item. Going back to the appearance=>Menu page, you have ‘the Add menu items’ column to choose from to add you menu. One thing to keep in mind is that all your contents are available in that column, each one sorted by category, Pages, Posts and so on. For example if your have products has content, you will have a category product to choose from.
Last task order your menu, indeed to have you’re items menu in order you can drag and drop them, wordpress is very intuitive, you can also give a name to you menu item, by clicking on it new fields become available.
This part of our course on WordPress is kind of the basic of all website creation nowadays. What i’ll learn here can be apply to install others website or application on a host.
Find a host
A website is code host on a server, and server area is own by an host company that lend you server space for a monthly or yearly fee, this fee can by really cheap depending on your needs.
To find a host company, just type and search, host for my website and google will help you with that.
Now after you have visited some host websites and choose from them, you can create an account and subscribe to a host service. This part of course vary upon your choice.
Register a domain name
Here come the second important part of the process, register a domain name, this mean register the name of your future website, like foo.com, pizzasnack.us. Your host, again, offer that service and allow you if you look about it in their menu, to buy your domain name, choose a name, an extension like “.com”, “.us” pay the fee and your all set, for the first part.
Now you possess all the tools for creating your wordpress website.
Install wordpress on your server
Last part is to create your website or better said install a wordpress version on your server, here you can choose two options.
The host one click solution
Your host offer to create a wordpress website with one click install process ( this is the easier way to go) you just need to follow your host instructions on how to set up a wordpress website, today almost all host offer that kind of solution, so you can install wordpress and link it to you domain name
Get wordpress and upload it on your server ( manual option )
Go on wordpress.org and find the last version of wordpress ( in a zip or tar packaging ), download and unzzip the package.
When unzzip you get all the wordpress directories and files. This part need a bit more work, but you actually control every step of the installation on your server. To upload on your server the file you need a server manager like Filezilla, or Cyberduck, thoses tools are free. You can download them on their respective website.
You can also upload you files using a server manager, call also FTP tools using the one integrate to you host account. This option ca be easy or hard depending on what you host allows.
Personnally i thing is better to use un FTP tool, cause you start to understand how you website works. To use this you will you server credentials though, server name, password, port.
Done ! your ready to use wordpress.
Again install per you host is easier, so you go on your domain name, mywebsite.com you will see that screen below with the name of your website.
if you’re installing your website using a manual method with FTP tools, server credentials and domain name already link to the server you will that screen below
This is actually a good news.
It’s means that your domain name is pointed to your server and that wordpress is on the first stage for installation.
So choose your language, and after that you’ll a second screen.
This page is important cause here you’ll tell wordpress which database to use. With a server a database is another tool use by all website, is allows simply to keep your datas and to interact with it.
IMPORTANT: this screen display dummy infos don’t use those.
All the infos ask here are all available in you host account.
identifier use to connect to your database
password of the database
the database address
a prefix table for the wordpress table use some characters 3 or 4 and put a underscore after, for security reason don’t use the default ‘wp_’ prefix.
Once all that completed you’ll will see a success and a link to your home page.
What will you create a blog or a website ? WordPress by default works on a blog setup, indeed you first page or homepage when you just install it is a page showing blog posts one after another.
This behavior can be changed to display pages and not posts.
This is one of the basics of wordpress, pages and posts are two separate thing in wordpress.
When you start a new posts on your wordpress, this post will appear on the blog loop, and all posts are link together, indeed at the bottom of a post your will see links towards previous and next posts. This a blog behavior allowing your visitor to enjoy contents that follow a logic.
Pages on the other hand are not connected one to another, so usually they are use like any website page, a home page, a description or about page, a pricing page, you see the point.
When you just install a fresh WordPress site, the homepage display the so call archive page of wordpress, this a page with all the posts in a loop. If you check your posts in your back office you will retrieve the same exact content. But usually you don’t want this page to be your home page.
Choose your homepage
To choose what content to display in your homepage go to the setting menu.
This is where ou choose what to display as a home page, by default, the boxe ‘Your lastest posts’ is checked, so you get the posts and the archive posts template. To choose a page instead and have a more website like behavior choose ‘A static page (select below)’ boxe, and use the dropdown list to select a page to display from all your page, evidently you can create a page before doing this. Voilà ! you have a real home page link the page you want.
WordPress is a Content Management system, a big word to say that it is a program that manage contents. At first it’s what develop to create blogs, and it quickly become successful for websites also. There is many other CMS (Content Management system) out there Joomla, Prestashop, etc… A CMS allow one thing , is to start right a way creating contents and not spending much time on technical issues about how to set up a working website. In short a CMS gives you a ready to use website, that you can fill with contents.
With time WordPress is become the number one CMS, this is another reason to use it, what’s come with this status is that there is a big community around the CMS, this community help to maintain wordpress, but also provide new extensions called “plugins”.
For more info on WordPress, don’t forget Google is your friend.
Our goal on Ilearnwp is to give anyone the keys to enter the wordpress world, this can allow to create you own blog or website, sell product on it or find a job as a wordpress website builder.